Sparkem Studio

Sparkem Studio provides Search Engine Optimization Services for optimal site ranking in online searches.

Why is SEO important? SEO is critical if you want your site to show up well in search engine searches. Without it, your site may show up dismally low or worse, not at all in search engine listings for your targeted keywords. You may be losing customers because of it.

SEO is not rocket science, but it does take effort and know-how. SEO comes into play in the design of your site, how the navigation is labeled and structured, in the site’s content, and its 'linkability'.

What does SEO entail? Here are the steps in Sparkem Studio's SEO services.

01Sparkem’s SEO services begin with a Site Analysis. Is the site structure and content layout conducive to search engine robots? Is the text copy readable by search engine robots and spiders? Do the menu items and headers reflect the content and keywords that you want targeted? Is your USP clear from the site content? Sparkem writes up an analysis of what can be done to make your site more search engine friendly.

02Sparkem’s next step is to do a Competitive Analysis. On what do your nearest and dearest competitors focus? How does your site stack up against theirs, in terms of content, look, professionalism, and search engine rankings? What are they doing that you could learn from?

03Next is Keyword Research, a critical step. What keywords do people use when searching for your products or services? What keywords should you be targeting, on your home page, on various landing pages throughout your site, and on each content page? Sparkem provides a comprehensive list of keywords for every part of your site.

04Implementation is key to making the most of your keywords. They must be incorporated into your page title, your meta tags in your page’s HTML code, your content headers and within the key content on the page. Sparkem reviews your content (or writes it for you, if you prefer) to make sure the keywords are well implemented in your site content so you get the most out of them.

05When the site is complete, Sparkem creates an XML Sitemap to submit to search engines. The XML Sitemap provides a roadmap of your site to search engines such as Google to make sure they index every page of your site. Within that map Sparkem sets the priority of the pages in terms of their content. For instance, your contact page may have useful information for clients who need to mail you something, but the content that is going to sell your potential client is on your home page, so you want to rank that higher for the search engines.

06The final step: Submit your site to search engines. Sparkem submits your URL to major search engines and, if appropriate, local directories.